March – The Financial month

The marketing month – February is almost over, we are now entering into a new month – March the financial month. For many companies March means the beginning of the financial year. In preparation for setting your budget and financial goals, we are allocating this whole month to you. We would like to help you with all your financial matters.

Before we go any further, allow us to share exciting news with you. We have grown so much as a company in the past few months. We are now a big company with THREE core offerings that we take to the market. Entrepreneur Incubator & Academy has merged with Michelle Davidson Business Solutions to form one big company. We are now Entrepreneur and Management Solutions (EMS). This is such an exciting time for us. We specialize in this three key areas:

  • Accounting Services
  • Couching Programmes
  • Marketing Solutions

To find out more about the services we provide and about our new company, please visit



February 29th, 2016|General|0 Comments

4 simple things that you need to do to everyday to become a better entrepreneur

success-as-an-entrepreneur-600x280When your business becomes successful, it does not mean that it is time for you to sit back and relax. Successful entrepreneurship is a constant work.  You do not stop working on it. It requires consistent effort.

You have to work on your business on a daily basis to become the best version of yourself, no matter how successful your business is. Success in entrepreneurship is not an end destination.

So, here are four things you can do every day to become a better entrepreneur:

  1. Start your day positively.

Feed your mind with positive thoughts from the minute you wake up. Successful people maintain a positive focus in life no matter what is going on around them.

  1. Plan the night before, everyday.

Put down 1 to 3 most important things to get done on your to do list and complete them.

  1. Ask yourself how you can make today better than yesterday.

Find time to come up with ideas on what you can do today that can make it better than yesterday.

  1. Be clear about your intentions.

Whatever that you intend to do today, stick to it and complete it. Do not let anything distract you.  One of the best ways to ruin a productive day is to give into distractions. Becoming a better entrepreneur starts with planning and sticking to that plan.





February 29th, 2016|Entrepreneurship|0 Comments

Life Series Podcast Presents Bruce Wade

Bruce WadeThis week on the Life Series podcast, SPICE4LIFE interviewed Bruce Wade, CEO of Entrepreneur and Management Solutions, about his views on youth development and his various career changes over the course of his life.

An eloquent, opinionated man, Wade has worked as a navy officer, computer operator, project manager, programmer, process reengineer, trainer, author, and coach. In his free time, he strives to improve himself and expand his knowledge by reading whatever he feels will help him in his work and taking up to several courses at a time. He doesn’t write exams– he doesn’t need the certifications, he says, just the knowledge. He has his life’s motto – “Get it Done” – tattooed on his body.

Wade was born in Chingola in the southwest of Zambia and attended Bryanston High School outside of Johannesburg before embarking on his first adventure – joining the South African Merchant Navy.

“When you’re young you have no cooking clue what you want to do,” he said. “You have no idea what life is about. I joined the merchant navy to sail to exotic places and meet exotic people.”

There, he gained skills including training as a fire fighter, a ship’s doctor, and navigating by the stars.

Eventually, Wade realised that he wanted to more with his life and took an Information Technology aptitude test while on leave. In the mid-80s, the IT field was just beginning to emerge, and Wade scored 100 on the aptitude test.

“The guy just said to me, ‘Whatever you’re doing now, stop, you’ve got to get into IT,’” Wade said. “Because my scores were off the charts. My brain was wired for IT.”

After years in IT, Wade began to apply his analytical and organisational skills to managing companies. He is currently Chief Entrepreneur Officer (and, as he puts it, Chief Buttkicker) of Entrepreneur and Management Solutions. The company offers accounting services, coaching programmes, and marketing solutions to help entrepreneurs and businesses achieve sustainable growth.

Basically, he said, his business is about “bringing new ideas into organisations and changing the organisation to be more sustainable, cutting out the waste, [and] cutting out the habits that weren’t meant to be there.”

Wade is currently working on a new method of marketing that focuses on a narrative, story-telling approach. He hopes that by using classic story-telling techniques – the hero, the villain, “once upon a time” – he can encourage the audience to connect with an ad.

Entrepreneur and Management Solutions is also currently working on an initiative in Sudan, helping refugees learn entrepreneurial skills to help them establish a life in their new country.

Wade defines success by “sleeping well at night”, puts his faith in God and his own practiced perseverance to get him through tough times, and believes in working hard to get where you want to be.

“Every day’s a constant fight,” he said. “The wonderful analogy is that if you go back to the 80s and 90s, it was like rowing a boat on flat water, where today working is like rowing a little kayak uphill in a waterfall with white water.”

Listen to Bruce Wade’s Life Series interview here.

February 25th, 2016|General|0 Comments

The 10 Myths of entrepreneurship

1. Successful entrepreneurs are male drop outs and secret geniuses.

No. The potential of successful entrepreneurship is in each of us.  The entrepreneurial idea begins with unique means that a person already has.

2. It’s not the goals we focus on in the beginning but the means, by acting without a single fixed goal.

Wrong! You need to have a goal of where you want to see your business.

3. It takes a lot of money to finance a new business.

Not really, you can start your business with your available means.

4. People will still your ideas if you talk about them. Keep them a secret.

You have to talk about your ventures and goals to extend your means and portfolio of goal.

5. Entrepreneurship is a win – lose situation, where you decide who gets the largest piece of cake.

In entrepreneurship the cake is not even yet baked. Those who want to join bring their means and ideas to bake the cake together.

6. It’s not a win – win situation either.

In business you build the future together, without competing.

7. You just have to go with the flow.

Wrong! you need a business plan. How else are you going to know where you are going if you do not have a plan?

8. You need to follow a learnable routine and formulas to become a successful entrepreneur.

Wrong. Everyone of us have a unique start of means that can be applied by anyone to become successful in business.

9. Entrepreneurship is rooted in the genes.

No. Entrepreneurs are made, not born!

10. Entrepreneurs can predict the future.

The only thing entrepreneurs do with future is build it, not predict it. They are definitely not prophets.

Watch the video below…


February 24th, 2016|Business Resources|0 Comments

Entrepreneur Incubator & Academy and Michelle Davidson Business Solutions are merging

 EMS logo 1


Entrepreneur Incubator & Academy and Michelle Davidson Business Solutions to become

Entrepreneur and Management Solutions

Entrepreneur Incubator and Academy – represented by Bruce Wade and Michelle Davidson Business Solutions – represented by Michelle Davidson, are pleased to announce their merger, effective March 1, 2016.  From this date the combined companies will conduct business together under the name Entrepreneur and Management Solutions, with their main office based in Upper East Side, 31 Brickfield Road, Woodstock, Cape Town.

Entrepreneur Incubator and Academy is currently a leading force in areas such as business coaching and marketing solutions while Michelle Davidson Business Solutions’ expertise lies in accounting and financial management support. The merger has come about in order to bring a collective strength of offerings, skills and expertise to the market to better address the issues and opportunities of the entrepreneurial and non-profit market.

This is a merger of two innovative and professional companies who have a history of successfully working together. This newly-formed company holds values and philosophy for doing business, and accomplishing excellent results for customers, with an emphasis on honesty, integrity and a positive attitude.

“Our goal is to, more efficiently, continue delivering innovative, high-quality service in both companies’ current markets,” said Bruce.

Though these companies will now operate as one company, clients are reassured that they can still rely on the same personal working relationships that they had in the past from both Entrepreneur Incubator and Academy and Michelle Davidson Business Solutions.

“You will still be dealing with the same people and can depend on the same high quality support”, Michelle reassured clients.

This merger will position Entrepreneur and Management Solutions as a solid player in the market offering Accounting Services, Coaching Programmes and Marketing Solutions to existing and new clients. Together with project management and productivity solutions, the new company looks to take huge strides into the future over the next 12 months.

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                                        Please contact Michelle Davidson or Bruce Wade on 021 839 2281 for further inquiries.

February 23rd, 2016|Business Resources, Uncategorized|0 Comments

Narrative Marketing – What is it?

2016-02-18 09.42.33Yesterday, Thursday, 18 February we hosted a workshop on “Narrative Marketing”. It was an interesting to see that many start-up businesses have never paid much attention on narrative marketing in their marketing strategy.

I am sure you are asking yourself what this “Narrative Marketing” is and how does it work.

Narrative Marketing is a strategic and innovative way of developing a product by creating a powerful brand story.  It is basically a storytelling about your brand. Storytelling is the backbone of relationships in marketing. A narrative marketing engages and connects the brand  with customers in an emotional way. You can create a plot that tells customers how you developed your product as a solution to your own problem.

Telling the story of a product. How did your product come about?

Explain why have you as a business owner decided to sell that particular product. You can structure your story around that.

Remember that a narrative that creates an emotional connection with customers will likely influence purchasing decisions, as it makes your product or brand memorable. Focus and understand your customers’ needs and wants, and how your product is gonna benefit them. Once you have done that, decide how you want to structure your story. This is what we call story plots, the frameworks to build your narrative on.

Examples of story plots that you can build your story on:

1. Overcome a monster

2. Voyage and return

3. Rags to riches

4. The Quest

5. Rebirth

6. Comedy

7. Tragedy

Now that you have your story plots, you have to fill your story with different characters. Who is gonna be The Hero and The Villain in your story? Remember to put your brand at the heart of your story. Make sure that your story has the beginning, middle and end. Your story has to be as unique as your brand, stand out. You will have competition in the market, but make sure your narrative sets you apart.




February 19th, 2016|Business Resources|0 Comments

Passion alone does not sustain business.

passion_purpose_profits-300x167When you are really passionate about something, you see business opportunities everywhere. But in all honesty, passion alone cannot build and sustain a long term business. Passion can blind you to see the potential downside of your business idea. Starting and sustaining a business involves a whole lot of things. So, the advise would be, do not rely on your passion alone to start a business.

The first thing that you need to do when acting on your passion to start a business is to study your target market. Get enough feedback from your potential customers as possible . You need to study understand what they think about your product. Your business idea might be great and all, but the truth is the target market has the final say.

Do not compare yourself with others. There is always someone else that will be cheaper, have a perceived better website and the perfect tagline. When you focus on others and compare your beginning to their middle, it leads to despair and can tank your energy. Focus on your strengths and gifts. No one else is you and that is your superpower.

Passion + Attitude = Success. Stay positive. Have the right attitude. Learn to love the messy imperfection of the entrepreneurial journey and know that having it all together is never a prerequisite for your success.

Be patient and persevere. While you are passionate about your business idea, You need to remember to remain patient. Persevere all the trials and all of the ups and downs. The trials, when perceived as opportunities for growth, become just that and ultimately each overcome obstacle leads to a beautiful success.

February 18th, 2016|Entrepreneurship, Marketing|0 Comments

Marketing VS Advertising

Marketing vs AdvertisingSo, what is the difference between Marketing and Advertising?

Most of us do not know the difference between marketing and advertising. It seems like it’s two terms used to describe the same thing. The difference can be confusing, indeed. While these two concepts are vital in your business and work interchangeably, they are not the same and their roles are different.

Let’s first look at the definition of these two terms:

Marketing – It is a systematic planning, implementation and control of  business activities intended to bring together the seller and the buyer for the mutual exchange or transfer of products.

Advertising – It is a paid, public, non-personal announcement of a persuasive message by an identified sponsor. It is essentially spreading the word about what your company has to offer.

Now, how do we market?

When you market your product or services, you need to have studied your target audience. You need to know what their needs and wants are.

Marketing is based on thinking about the business in terms of customer needs and their satisfaction. It is about meeting the needs and wants of customers.

It is is a business-wide function – not something that operates alone from other business activities. It is about understanding customers and finding ways to provide products or services which customers demand.

And, how do we advertise?

Advertising is a communication of your brand to your target audience. It essentially includes the placement of an advertisement in the media. Print, television, radio and the internet are all venues that can communicate your brand to potential buyers. It requires budget because putting an advertisement in the media need to be paid for.

These two concepts are slices of a bigger pie in your business. They work together towards the bigger goal.



February 16th, 2016|Marketing|0 Comments

B.O.B -The sales funnel

A good marketer knows to adjusts to the ever-changing terrain of marketing without losing sight of what needs to be done to get people’s attention. Marketing is no longer a numbers game, but it remains a funnel. We are going to take you through the key steps that you can use to drive people down your sales funnel. The five below steps are pretty much straight forward and practical:


1. Contacts

Part of the marketing process is to make contact with the potential clients. Where ever you go, make sure to engage with people so that you can create contacts.

2. Categorize

Categorize people accordingly. Not everyone is a potential clients, but you need theses people because they might know someone who is a potential client, so you must be able to identify those and categorize them accordingly. Another category of people is those that can be customers but are not sure and ready yet. The last category is the hot customers. These are the customers that you must have immediately! They are ready, they know their needs and need your services. Sign them up today.

3. Clarify

Clarify your contacts. Make your contact details clear and what you offer clear to your clients. Send them your information. Clarify their needs that your company can meet.

4. Convert

Converting can be a lengthy process depending on what your organizations is doing. You can’t magically make it happen. You have to work on and be strategic about it. Encourage those visiting customers to engage with you on the various social platforms, the most prominent being Facebook or website.

5. Conversations

Building relations with your clients is key in marketing. It could be over lunch, via emails or wherever, make a plan to capitalize on the conversation that has been started by your client.

Watch the video on the sales funnel below:



February 15th, 2016|Bruce on Business|0 Comments

The State Of your Business Affairs – SOBA

SOBA memeThere’s been serious economic changes that have occurred recently, and that calls for a lot of things to change in business. Entrepreneurs sure must do things differently in order to survive. Everyone must change, especially small-business owners. The good news is while change is good; it does not mean that what you have been doing all along is bad. Change can be leveraged to keep up desired progress, saving cost and eliminating duplicative efforts.

With the rand becoming weaker and weaker every day, it cannot be a surprise that the confidence of many business owners is in tatters. Actually, everyone’s confidence is torn into pieces. Therefore as a business owner, you need to have strategies in place that are designed to work in a changing business climate.

Constantly check the state of your business affairs. Adjust, confront and conquer.

In tough times such as these, advisors are crucial because you need people to bounce ideas off, inspect what you’re doing, and push you to greater accomplishments. And always keep in mind that this isn’t about you; it’s about the business. Keep your emotions aside.

Being an entrepreneur is your choice, so make it work. It can be done. You can survive, emerge and succeed in this downsized economy, if you follow the right path.


February 12th, 2016|General|0 Comments